Offline marketing is a method of marketing where traditional media such as newspapers, magazines, TV and radio are used to market a company’s brand. The internet has managed to revolutionize the way that we think about advertising. With just a push of a button, you are able to get information in a matter of seconds. Long gone are the days when you had to spend hours browsing through tons of newspapers looking for information such as cars, houses, etc. With WNC SEO Services, you can embrace the benefits of offline marketing.
It almost seems like the digital method of marketing has completely erased the importance of offline marketing, right? Wrong! The following are some of the reasons as to why offline marketing is still relevant:
1. Offline ads offer more competition to online ads:
The reasoning behind this is very simple. Most websites have approximately four ads per page which puts the ratio at four to one per view. On the other hand, the ratio in a newspaper or a magazine is much smaller. A newspaper may have 20 ads in 40 pages making the ratio to be 0.5 per view.
2. 80% of people rarely click on banner ads:
Studies on consumer behavior show that only 20% of consumers click on banner ads whenever they see them online. Now think of how many times you have ever browsed through a magazine or a newspaper as you wait in line in a salon or a store, and compare it to the number of times that you have ever clicked on banner ads on the internet. Many people find browsing through a hard copy of a magazine is much easier than browsing through online ads.
3. They reach a large number of people in a very short time:
Advertisements on TV and radio reach a large number of people on a national level in a very short period of time. This is a great way of reaching local audience if that is your target group.
4. Traditional method attract loyal audience and are more predictable:
If you are looking for local customers, then magazines and newspapers is a good place to advertise. This is because they stay in circulation longer than any other form of advertisement. When you chose to advertise via the internet, a lot of people may view the advertisement but what is the use of gaining a viewer in Ohio when your business is in Texas? Traditional methods of advertising are a great way of reaching the local people.
5. It is great for interaction and creating a lasting impression:
Most people prefer to buy items that they can have a physical interaction with than products that they see online. For instance, if they want to buy fashion items, shoppers will opt to browse through a catalogue or a fashion magazine than click through pages over the internet.
Traditional forms of advertising play a vital role in reaching target audience and should not be ignored. It has the ability to increase the popularity and familiarity of a brand. Consumers are more likely to settle for a brand that they are more familiar with. When combined with online marketing, offline marketing can create a lasting impression on the customers. Through WNC SEO services, you can be able to enjoy the benefits of offline marketing.